The most recent addition is Joe Fresh, a clothing company actually from Canada which is not just beginning to solidify it's U.S. presence at 680 J.C.Penney stores. The company has had a few pop up stores in the New York region and also has a permanent international flagship store on Fifth Avenue in New York City. Joe Fresh, or "joe" as some people refer to it as, carries apparel and accessories for men, women, and children. So far J.C.Penney has only launched the women's portion of the Joe Fresh line in the Miller Hill Mall store and there is no word to if the other lines will be added to stores in the future. The new Joe Fresh department is located to the left of the main mall entry.
The most construction activity is actually happening on the second floor. It almost looks as if the half of the entire floor is under construction. J.C.Penney really is going to make a difference to their stores with the additions of the following brands that each will have their own "shops". As mentioned in previous posts, J.C.Penney is converting all their stores to a "store within a store" concept. Eventually J.C.Penney stores could be home to 120 different concepts.
JCP Home will be the new of the J.C.Penney line of home furnishings. The new space will feature laminent hardwood floors and grey walls with white base board and crown molding. The overall feel of the space will be a much "higher end" feeling.
In addition to JCP Home, another furnishings department will call the second level home. World renowed potter, designer, and author, Jonathan Adler, will be setting up shop with his "Happy Chic" concept line within J.C.Penney stores this spring. He launched his first cermaic collection in 1993 within Barney's New York and since then has expanded rapidly within other retailers and even his own stand alone retail stores. In fact, a Jonathan Adler retail store opened in Minneapolis' Uptown neighborhood last year. "Happy Chic" will feature a collection of handcrafted designer pottery, modern furniture, contemporary lighting, and other decretive elements.
(Sorry it's crooked)
And another home furnishings designer will call the second level of J.C.Penney home! If you haven' caught on yet, they are creating a collection of home furnishing designers. The third concept will be presented by Michael Graves, the famous American architect who actually just wrapped up a 13 year deal with Target. You most likely have seen his designs within their stores, especially in the kitchenware area. He now will bring a new concept line to J.C.Penney stores this spring. Michael Graves' official press announcement of their partnering with jcp says that the new concept will feature "over 300 original designs ranging from kitchen appliances to candlesticks [and] is an inspired blend of modern and classical design elements mixed with the designer's legendary wit." We can't contain our excitement for this one!
You can't have a home furnishings department without some inspiration from Martha Stewart... or a whole concept line for that matter. But hey! Martha is sending something a little different to jcp stores this spring. Martha Celebrations features products designed for special occasions. Items like paper puffs, streamers, paper plates, napkins, etc, can all be found within her concept. Literally it's a one stop shop for a party planner.
J.C.Penney also will be adding a section completely devoted to Bodum products, a shop completely devoted to kitchenwares. The company, originally founded in Denmark in 1944, is well known for their french presses and other coffee producing products.