COULD A SECOND TARGET BE IN DULUTH'S FUTURE?

Could Target’s newest small format store design be coming to Duluth? New renderings of BlueStone Commons may provide a hint.

Yesterday we posted an article about plans submitted to the city by the developers of BlueStone Commons. Unfortunately at this time those renderings provide few details for the project besides the fact that it would be much larger than expected. Depicted are an 11 story residential building along with a large freestanding retail building adjacent to it

While developers last year stated that they would like to attract a grocery tenant along the lines of Trader Joe’s or Aldi to the site it appears that while that large retail space would be perfectly suitable for them that it could in fact be a home to another retailer. Target.

You might be a frequent Target shopper like us and therefore might be saying to yourself how would a Target fit in such a small space. The answer? Target’s new small format store design.

In 2014 “Target Express” debuted in Minneapolis’ Dinkytown neighborhood with the 20,000 square foot store being about a sixth of the size of a typical Target location. While the "express" part of the name has been dropped from the concept as the expansion of the store design continues the basic business model remains. Small stores ranging between 16,000 and 30,000 square feet that can fit in to densely populated areas.

Flash forward to today and there are over 20 of these small format stores either open or in the works across the country.

Target's Dinkytown location | Target

SOMETIMES SMALLER IS BETTER THAN BIGGER

Rendering showing the retail space planned for BlueStone Commons | Planning Commission

The new small format stores offer the “best” of what Target has to offer. What that means is that instead of finding 15 types of toilet paper, you might only find 8. Same goes for all of the departments within the stores. You also may not find ALL of the departments that you would find in a typical Target location as the stores are built for the demographics found in the surrounding neighborhoods.

In Minnesota there currently are two of these small format locations open, one located in Minneapolis' Dinkytown neighborhood while the other is in St. Paul’s Highland neighborhood.

While the Dinkytown location is geared towards college students, the Highland location is geared towards the surrounding neighborhood of families and adults and includes Target’s upper-end Threshold brand along with a focus on wellness and family products. A third small format location will open next year in a new mixed-use development in the heart of Minneapolis’ Uptown neighborhood called “Revel”.

Duluth’s BlueStone Commons would be a perfect fit for a new small format Target as it is close to both colleges and dense neighborhoods, a demographic that this small format model was originally built for. While Target recently closed their location in Superior there has always been sources stating that Target was looking to open a second Duluth location, ideally in East Duluth. As noted by one of our readers the renderings provided by BlueStone Common’s developers show the retail space including a bright red canopy along with the signature red Target spheres in front of the store. Could it be the first hint?

While renderings don’t always depict what will in the end become reality, they do provide a good insight in to what tenant’s developers are looking to attract to a site or those tenants in which they may already be in negotiations with. To bring even more truth to a potential Target at BlueStone, recently various sources have reported that Target has been seeking construction bids within the Twin Ports. Could this be for a new location at BlueStone Commons or could it be for improvements to their location near the Miller Hill Mall? Time will tell.

As more details become available on BlueStone Commons and their exciting final phase, whether that includes a Target or not, you’ll be sure to find them right here at CDINDULUTH.