Once upon a time there was a hotel planned for a baren site on Central Entrance. That hotel was soon cancelled. End of story.

Today, plans are now being revealed for another hotel at the exact same site. The site is located at 525 E Central Entrance and currently is home to nothing more than a digital billboard. A few years back a Midwest developer had proposed building a four story Staybridge Suites extended stay hotel. However, those plans soon fizzled.

This time around, plans are being proposed for a four story, 106 room, Tru by Hilton hotel. You may not yet be familiar with the hotel brand as it is one of Hilton's newest.

Right now there are just 30 Tru hotels in the world, all of which are in the United States. Furthermore, there are currently NO Tru by Hilton locations in Minnesota. Plans were floated last month for a dual branded Tru by Hilton and Home 2 Suites hotel in Downtown Minneapolis, the company is also planning an additional 20 hotel locations throughout the country. So Duluth, consider yourself special.

The Tru by Hilton brand is aimed at millennials. The hotels are vibrant, affordable, and young-at-heart. In addition, the hotels are billed as energetic, yet relaxing and comfortable. Sounds like a Tru millennial experience, right?

The standard design for a hotel features a 2,200 square foot lobby that has space for working, playing games, eating, or just simply lounging. There's a free breakfast that was ranked in the "Top 30 Breakfasts" for hotels within the United States. While the rooms maybe smaller, each room features a comfortable bed and 55" TV with premium channels. The rest of the building features a fitness center, lobby with 24/7 market, and some hotels feature a pool and hot tub.


At the moment there really aren't a great amount of details available about the hotel planned for Duluth, however when those become available in early February we will be sure to let you know.

The Tru by Hilton planned for Central Entrance will go before the Duluth Planning Commission at their February 13th meeting.